Design, research and business strategy

Good article from Robert Fabricant at Frog Design about Jan Chipchase and his work, which highlights the importance of design research and how it fits into business strategy.

‘He is now finding that his most meaningful collaborations are with strategy groups within Nokia. He has been invited into much larger conversations about new markets and product strategies’

And ‘The passion that comes from direct contact, true connection to specific social needs, has become an essential force in managing strategic decisions.’

Research and design play a pivotal role in Nokias strategy, building a solid design strategy. Future research directions have been developed to form Agenda 2015 which focuses on the following areas:

  • User and context modeling
  • Physically Personal Devices
  • Human Interface
  • Mixed Reality
  • Creativity
  • Scalable Service Platforms
  • Dynamic Wireless
  • Internet of Things

Nokia says this is the foundation for research over the coming years to discover the breakthroughs that will open up new business for the company. Nokia’s strategy relies on growing, transforming, and building the Nokia business to ensure its future success.

Posted by email from Design in Africa (posterous)

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2 Responses to “Design, research and business strategy”

  1. Kruno Says:

    3rd circle missing – technology innovations. More important then design. Or “how to fit as many new tech in a cigarette box size casing , with satisfacory power for it”. Ok? Nobody will buy a unit “just for a design”, at least nobody who really needs it as a tool, not a fashion accessory..:P

  2. Connie Davis Says:

    The concept of using the contents of a purse to figure out what needs to be connected is one that can be applied across many applications/needs.

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