Project Masiluleke

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Biggest news this week is the launch of Project Masiluleke, which ’employs mobile phone technologies as a high impact, low cost tool, in the fight against HIV/AIDS and TB in South Africa – and beyond’, Praekelt Foundation.

See coverage from Core77, BBC and Poptech. Great use of the mobile phone as an appropriate means of communication while being culturally sensitive and very importantly, 1 million messages will be sent per day.

I think this project will be  huge success, an important issue is being addressed, a simple, easy to understand solution has been designed by combining the resources of stakeholders, there are measurable benefits for people and communities and the cost of the incoming message is free. Brilliant.


Posted by email from Design in Africa (posterous)

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6 Responses to “Project Masiluleke”

  1. gviewpro Says:

    One could ask companies like Solarworld based in Germany to join and provide insular power station with solar panels to provide juice to people who are of the power grid.

  2. Daniel Akeju Says:

    This type of Project is a good way of helping people living with HIV/AIDS. But, it should not be limited to South Africa alone. It is easy to co-opt all GSM service providers in all other African Countries to do the same in their countries to be supervised by a body. What a marvelous provision that will be.
    Their should also be enough number of professionals that could response to their requests. This will contribute to achieving the project’s objectives.

  3. Jack Says:

    The problem with the HIV/AIDS epidemic is easily solved. Do like Colonel Sanders, and STEAL THE RECIPE for making pharmaceuticals in your own factories from local resources, get rid of the glitz and glamour of rescuing the poor for social statification. By the way, most of the chicken in Africa is ten times healthier than any in the west.

    • Nicole Says:

      In response to Jack’s response;
      I can only presume that by ‘stealing’ the recipe you are referring to the HIV antivirals that are still under a patent protection, if the pharmaceutical companies that produce these drugs do not earn money while the patent is still current they may not earn the money to cover the research required to discover these drugs and they may not have the financial motivation to continue research. These patents are therefore important. A more sensible goal would be to minimise the amount of drug resistance that HIV strains are developing to current antivirals (that are out of their patent procted period) by increasing awareness of importance of not missing doses, continuing treatment even when the person feels better and using ‘cocktails’ of antivirals. Or even more important is education on the spread of HIV and how it can be prevented. This brings us back to the idea of these text messages; if this counselling service provides not only psychological support but education then any additional media such as this cannot do harm.

  4. Christopher Says:

    I have to agree with Nicole. If lack of funding causes a halt to continued research on existing antivirals, identification of potential adverse events would also cease. The dangers that presents could unwind any benefit that the drugs provide. The colonel guards his secret recipe, and so do the pharma companies scientists and researchers. Education is paramount.

  5. Kruno Says:

    Don’t cure the consequences – eliminate the source. Trough education first. Just “curing” the aftermath doesnt really do nothing in a long run. If u disperse 100 doses to one village, of some “cure”, and don’t do it in wider region – u’ve accomplished nothing. For each 100 doses u give out – 1000 more will get infected in a day/week. So where’s the problem then? Prevention.

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