ColaLife is embarking on one of the most fascinating approaches to innovating current distribution methods.
What about Coca Cola using their distribution channels (which are amazing in developing countries) to distribute rehydration salts? Maybe by dedicating one compartment in every 10 crates as ‘the life saving’ compartment?
Simon Berry recently called for a collaborative effort to explore the challenges that lie ahead. Like “How are we going to incorporate non-Coke items in Coca-Cola crates?”