Its been a crazy couple of months with lots happening, but I have promised myself to start blogging again.
Busy with a research project here in South Africa, getting to see interesting people and places.
‘He is now finding that his most meaningful collaborations are with strategy groups within Nokia. He has been invited into much larger conversations about new markets and product strategies’
And ‘The passion that comes from direct contact, true connection to specific social needs, has become an essential force in managing strategic decisions.’
Nokia says this is the foundation for research over the coming years to discover the breakthroughs that will open up new business for the company. Nokia’s strategy relies on growing, transforming, and building the Nokia business to ensure its future success.
‘We need to get the message to the people on the ground in the Eastern Congo that this tool is now available for them to report incidents in on. If you have contacts there, or can help spread the word through some other means, it would be a great help if you did so – even if it’s just point them to the website or telling them about the SMS number.’
The number is +243992592111 website is http://drc.ushahidi.com/
Spread the word.
Latest from Nokia; ‘Inform, Involve, Empower – Nokia’s service mantra for emerging markets with Nokia Life Tools‘
“Filling in the information gaps in agriculture and education withNokia Life Tools, we strive to contribute towards empowering people with the right tools to help them make informed decisions in their daily lives,” said Jawahar Kanjilal, Global Head of Emerging Market Services, Nokia. “Nokia Life Tools was developed to help bridge the digital divide in the emerging markets.”
What stands out for me is the commitment Nokia is showing towards education; ‘The Education service of Nokia Life Tools aims to give students a decisive advantage by boosting their English language and local, national and international general knowledge. Language lessons, quizzes on English words and phrases, and the general knowledge information were designed – together with EnableM for the pilot – to give students
an edge. In future, the Education service will also come with information on higher education and career guidance and tips, exam preparation, quizzes and access to exam results.’
Nokia also launched their cheapest phone today, the 1202, which should come in at €25. Features include a flashlight, 9 hour talk time and has multiple phone books and time and pre-paid tracker.
Nokia shows how its done once again.
Tino Kreutzer is working on a research project, Getting the Numbers Straight that looks into mobile usage, particularly internet use by low income teens in Cape Town. Tino has quire rightly discovered that there is not enough data currently available in this growing area.
Here are some quick numbers; 97% have used Internet from a cell phone, 83% use the internet on a typical day. Almost half of their mobile use is dedicated to the internet on a daily basis. Here is what they do in order of popularity on an average day;
The implications for learning applications on the (mobile) internet is an opportunity space that is only beginning to be realized as a tool for change.
Great work by Youghee Jung and Jan Chipchase. Download the report here or here if you are at all interested in exploratory design research, design research methodology, user centered design, emerging markets, mobiles and anything else that blows your hair back.
Read the report, highly recommended. Image is from the report.
Why it works;
M-PESA delivers a simple valuable service using available resources that is understood and accepted.
I know M-PESA has been around for a while, but successful case studies are proven over time.
So, although Africa looks like it might be okay in the immediate future while the rest of the world collapses, there is a possibility that foreign aid will be affected; ‘there is also a danger that foreign aid might decline. But that’s based on two other events. One is that there’s a major recession in the US and Europe, or in the donor countries. And second, whether the spending allocations that governments make will lead to cutbacks in foreign aid.’ Shanta Devarajan, Chief Economist of the World Bank’s Africa Region, BBC.
If there is a dramatic decrease in foreign aid in the near future, now is the time to seriously think about alternatives. As the saying goes, necessity is the mother of invention.