Archive for the ‘design strategy’ Category

Mail on Ovi; low end devices, high user adoption

February 2, 2009

Photo credit

Nokia announced Mail on Ovi late last year, it was picked up well, and seen as a milestone to delivering email to most of the planet.

“At Nokia we believe email should be available for everybody. We also launched Mail on Ovi, a free email service primarily aimed at the billions of first time email users, 75% of world’s population.” Olli-Pekka Kallasvuo – President and CEO, Nokia stated recently.

Mail on Ovi is free and preloaded on all Nokia Series 40 devices launching in 2009, and a wide range of devices currently out there. Its easy to use, because you don’t have to install anything, you don’t need a computer at all, it ‘works out the box’.

Now here is the interesting part, if you want to install the gmail app on a S40 Nokia, you can’t, you cannot download it; it will tell you that the file size is too big. I stand to be corrected, but I tried 2 different s40 devices, same result. And that is after figuring out how to find the app on the internet. But you can set up gmail in the mail setting pretty easily though, but that would imply you already have a gmail account.

What does that mean? Is it because there are hardware limitations to keep costs low, or is the s40 software is not sophisticated enough to deal with 3rd party applications? Could it be a clever business move to eliminate competition? Or could it just be that Nokia saw an opportunity to make email as simple as possible without too many hurdles. And who do you think is more recognized to 75% of the world’s population?

Now all that needs to happen is for service providers to lower data costs, a ubiquitous internet that can be viewed on all devices and we could be seeing the next internet really take off.

Posted via email from Design in Africa

Design, research and business strategy

November 10, 2008

Good article from Robert Fabricant at Frog Design about Jan Chipchase and his work, which highlights the importance of design research and how it fits into business strategy.

‘He is now finding that his most meaningful collaborations are with strategy groups within Nokia. He has been invited into much larger conversations about new markets and product strategies’

And ‘The passion that comes from direct contact, true connection to specific social needs, has become an essential force in managing strategic decisions.’

Research and design play a pivotal role in Nokias strategy, building a solid design strategy. Future research directions have been developed to form Agenda 2015 which focuses on the following areas:

  • User and context modeling
  • Physically Personal Devices
  • Human Interface
  • Mixed Reality
  • Creativity
  • Scalable Service Platforms
  • Dynamic Wireless
  • Internet of Things

Nokia says this is the foundation for research over the coming years to discover the breakthroughs that will open up new business for the company. Nokia’s strategy relies on growing, transforming, and building the Nokia business to ensure its future success.

Posted by email from Design in Africa (posterous)


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