Archive for the ‘case study’ Category

Plastic waste recycling press

August 16, 2009

Great stuff from Maker Faire Africa via Afrigadget.

“We’ve got a lot of plastic trash all over Africa, especially in the cities. A team from IDDS (Amit Gandhi from the US, and Mark Driordan from the UK) decided to create a way to add value to waste plastic by using a low-cost process to transform it into something useful: plastic sheets. From these sheets can be made a number of other products. On display they had shoes, bags, pencil cases and folders.”

See video here.

Image credit, Maker Faire Africa Flickr pool.

Posted via email from REculture: A post consumption economy

Recycling in Nairobi

August 3, 2009

Originally from REculture: A post consumption economy

Steve Daniels has a great post at Analogue/Digital about Nairobi’s Industrial Area. “Essential to the Industrial Area’s thriving activity, and indeed a critical differentiator from rural jua kalis, is an equally thriving materials infrastructure. To sustain the manufacturing of so many diverse products, a separate industry has emerged for raw materials, both recycled and new.”
“Working with scrap material presents new design challenges. Flexibility is critical when ideal parts are not always available.”
Have a look at Nairobi Industrial Area: Products for more recycled lamps, boxes and much more.

Images by Steve Daniels.

See and download the full gallery on posterous

Posted via email from REculture: A post consumption economy

Mail on Ovi; low end devices, high user adoption

February 2, 2009

Photo credit

Nokia announced Mail on Ovi late last year, it was picked up well, and seen as a milestone to delivering email to most of the planet.

“At Nokia we believe email should be available for everybody. We also launched Mail on Ovi, a free email service primarily aimed at the billions of first time email users, 75% of world’s population.” Olli-Pekka Kallasvuo – President and CEO, Nokia stated recently.

Mail on Ovi is free and preloaded on all Nokia Series 40 devices launching in 2009, and a wide range of devices currently out there. Its easy to use, because you don’t have to install anything, you don’t need a computer at all, it ‘works out the box’.

Now here is the interesting part, if you want to install the gmail app on a S40 Nokia, you can’t, you cannot download it; it will tell you that the file size is too big. I stand to be corrected, but I tried 2 different s40 devices, same result. And that is after figuring out how to find the app on the internet. But you can set up gmail in the mail setting pretty easily though, but that would imply you already have a gmail account.

What does that mean? Is it because there are hardware limitations to keep costs low, or is the s40 software is not sophisticated enough to deal with 3rd party applications? Could it be a clever business move to eliminate competition? Or could it just be that Nokia saw an opportunity to make email as simple as possible without too many hurdles. And who do you think is more recognized to 75% of the world’s population?

Now all that needs to happen is for service providers to lower data costs, a ubiquitous internet that can be viewed on all devices and we could be seeing the next internet really take off.

Posted via email from Design in Africa

Design, research and business strategy

November 10, 2008

Good article from Robert Fabricant at Frog Design about Jan Chipchase and his work, which highlights the importance of design research and how it fits into business strategy.

‘He is now finding that his most meaningful collaborations are with strategy groups within Nokia. He has been invited into much larger conversations about new markets and product strategies’

And ‘The passion that comes from direct contact, true connection to specific social needs, has become an essential force in managing strategic decisions.’

Research and design play a pivotal role in Nokias strategy, building a solid design strategy. Future research directions have been developed to form Agenda 2015 which focuses on the following areas:

  • User and context modeling
  • Physically Personal Devices
  • Human Interface
  • Mixed Reality
  • Creativity
  • Scalable Service Platforms
  • Dynamic Wireless
  • Internet of Things

Nokia says this is the foundation for research over the coming years to discover the breakthroughs that will open up new business for the company. Nokia’s strategy relies on growing, transforming, and building the Nokia business to ensure its future success.

Posted by email from Design in Africa (posterous)

Nokia Life Tools; Inform, Involve, Empower

November 4, 2008

Latest from Nokia; ‘Inform, Involve, Empower – Nokia’s service mantra for emerging markets with Nokia Life Tools

“Filling in the information gaps in agriculture and education withNokia Life Tools, we strive to contribute towards empowering people with the right tools to help them make informed decisions in their daily lives,” said Jawahar Kanjilal, Global Head of Emerging Market Services, Nokia. “Nokia Life Tools was developed to help bridge the digital divide in the emerging markets.”

What stands out for me is the commitment Nokia is showing towards education; ‘The Education service of Nokia Life Tools aims to give students a decisive advantage by boosting their English language and local, national and international general knowledge. Language lessons, quizzes on English words and phrases, and the general knowledge information were designed – together with EnableM for the pilot – to give students
an edge. In future, the Education service will also come with information on higher education and career guidance and tips, exam preparation, quizzes and access to exam results.’

Nokia also launched their cheapest phone today, the 1202, which should come in at €25. Features include a flashlight, 9 hour talk time and has multiple phone books and time and pre-paid tracker.

Nokia shows how its done once again.


Posted by email from Design in Africa (posterous)

M-PESA, why it works

October 29, 2008

Image credit

Nice commentary from Ryan Hahn on Nick Hughes’ (head of Vodafone‘s international mobile payment solutions) talk at CGAP regarding the success of M-PESA, a mobile banking solution

Why it works;

  1. They focused entirely on offering a single service, and doing it well; transferring money between 2 people using a mobile phone.
  2. M-PESA is simple and easy to use and to set up. All a person needs is a Safaricom SIM and National ID/Passport.
  3. No bank account is needed, which immediately allows a large percentage of Kenyans to avoid the difficulty and complexity of using a bank.
  4. Overcoming this hurdle has led to increased user acceptance; over 4 million subscribers.
  5. M-PESA makes its money by charging commissions on money transfers rather than on investing money. Alternative business model.
  6. Vodafone is looking to replicate that success in other markets. Scalable.
  7. Research done by Olga Morawczynski shows that migrant workers are the early adopters who influence other people to use the service.
  8. The value? Time and money is saved by people having to travel long distances to the nearest bank.
  9. 3,500 frontline agents countrywide means even rural communities are benefiting economically.

M-PESA  delivers a simple valuable service using available resources that is understood and accepted.

I know M-PESA has been around for a while, but successful case studies are proven over time.

Posted by email from Design in Africa (posterous)


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