Mail on Ovi; low end devices, high user adoption

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Nokia announced Mail on Ovi late last year, it was picked up well, and seen as a milestone to delivering email to most of the planet.

“At Nokia we believe email should be available for everybody. We also launched Mail on Ovi, a free email service primarily aimed at the billions of first time email users, 75% of world’s population.” Olli-Pekka Kallasvuo – President and CEO, Nokia stated recently.

Mail on Ovi is free and preloaded on all Nokia Series 40 devices launching in 2009, and a wide range of devices currently out there. Its easy to use, because you don’t have to install anything, you don’t need a computer at all, it ‘works out the box’.

Now here is the interesting part, if you want to install the gmail app on a S40 Nokia, you can’t, you cannot download it; it will tell you that the file size is too big. I stand to be corrected, but I tried 2 different s40 devices, same result. And that is after figuring out how to find the app on the internet. But you can set up gmail in the mail setting pretty easily though, but that would imply you already have a gmail account.

What does that mean? Is it because there are hardware limitations to keep costs low, or is the s40 software is not sophisticated enough to deal with 3rd party applications? Could it be a clever business move to eliminate competition? Or could it just be that Nokia saw an opportunity to make email as simple as possible without too many hurdles. And who do you think is more recognized to 75% of the world’s population?

Now all that needs to happen is for service providers to lower data costs, a ubiquitous internet that can be viewed on all devices and we could be seeing the next internet really take off.

Posted via email from Design in Africa

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2 Responses to “Mail on Ovi; low end devices, high user adoption”

  1. Agustin Says:

    Highly energetic article, I loved that a lot. Will there be a part
    2?

  2. Morris Says:

    Hi friends, pleasant article and nice arguments commented at this place, I
    am truly enjoying by these.

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